Katie Bell is a marketing and launch expert who works with service-based businesses. Whether you need ongoing marketing support, or someone to take the wheel on your next launch - Katie is the person behind the scenes making sure everything runs, goes out on time and actually works.

Katie had an existing Mailerlite website - it was functional but she wanted the site to be stronger, and better reflect who she is, her services and of course her branding.

Katie supplied me with all her own copy, and an idea of the layout she wanted as well as some inspiration from other websites. From here, I redesigned the site with four main pages: home, services, resources and contact. These then connect with her existing landing pages for her services, bookings, resources and affiliate links.

The result is a website with clearly defined sections and a user journey that flows much better than her previous site. Plus, it's more colourful, using her branding colour palette and including more images of Katie from her recent branding shoot - helping her audience really connect with who she is and understand who they will be working with.

I've added softness and flow to the site through rounded corners on images, pill-shape buttons (no harsh corners) and buttons that change colour upon hover.