behind the business.
In 2008 I built my very first website for my parents automotive business. The website quickly gained traction online, with almost all of their products ranking in the top three search results on Google.
At the time this was unheard of if you weren't paying a specialist web company to achieve these results for you - it certainly wasn't commonplace for websites being built by a teenager in a dining room!
In 2024 this website was still attracting over 25,000 site visitors each month - using many of the same strategies from the original draft all those years before.
I spent over 10 years of my career working in retail, finding a passion for the bricks and mortar success of brands within the leather goods, occasion-wear and luxury accessories sector. All of this happened during the most challenging times for retailers: the explosion of digital sales, the immediate closure of all non-essential retailers during Covid, and then adapting to the way this changed the consumer landscape forever.
Having a functional website is now cruical to the success of most businesses. Throughout my career I've navigated the cohesion between the online presence of a business vs. its in person offering.
Which brings me to where I am today. From summer 2025 I began working with businesses to elevate their online presence with a keen focus on those who have a shop, salon or in-person business and are wanting to bring that same vision to life online.